I help businesses build
their brands through solid website
strategies and content.
brand management • website strategy
content gap analysis • content creation
corporate blogging

Hi. I’m Kelley Walters, and my superpower is making the complex simple. I listen to my customers to find out what drives their needs, and then deliver products on time and within your budget.

I’ve written about color schemes, yoga, the Property Brothers (Team Jonathan!), real estate, anniversary rings, beekeeping, KitchenAid stand mixers and more Southern meals than you can shake a wooden spoon at.

I have not written about: auto mechanics, chemistry, algebra and those giant flying roaches that ruin your weekend at the beach.

(just a few brands I’ve worked with…)

I once watched Kelley sketch on a white board a comprehensive plan for a gigantic editorial initiative on DIY weddings. In less than 10 minutes. A couple of us in the room looked at each other and said, “Rock star.”

Leanne Potts, Former Boss

Kelley’s experience working for a top national brand and understanding of writing for the online audience are tough to find in this newer area of content marketing. Kelley is articulate, detail-oriented and has a great understanding of key words, SEO and the writing requirements for web copy, blogs, emails and so much more.

Angela Levine, Owner, Connect Marketing, Winston-Salem, NC

Kelley’s attention to detail and laser focus on our work made it possible for us to create a engaging website that shows every reader the depth and impact of our mission delivering hope.

Random Acts of Flowers, National Nonpofit, Knoxville, TN

In my 20+ plus years as a journalist, Kelley is hands down one of the best editors I’ve ever had. A good editor shouldn’t have to send copy back because they communicate what they want from the very start. This left Kelley and me time to talk about Braves baseball, dogs and wine.

Holly Aguirre, Writer

Latest Writings

  • Brightly colored illustration of a woman with a butterfly net trying to catch a house

First-Time Home-Buyer Programs You Should Know About

Of the programs tracked by Down Payment Resource, for example, 69% offer down payment assistance. These programs have provided an average of $11,000 in assistance to individual home buyers, according to [...]

  • Small white farmhouse-style cottage with a large front porch

Hottest neighborhoods to watch in 2019

These neighborhoods are about to take off. Hey there, Heartland. After years of the hottest neighborhoods in the U.S. showing up along the coasts, the 2019 housing market is heating [...]

  • Happy commuters riding on train

Why My Monster Commute is Worth It

Four hours a day in the car. Two hours one way by train. Is anything worth that commute? While most Americans say no—we rank short commute times or proximity to [...]